Etude House Harajuku Beauty haul

It's January and I'm finally starting to document my Japanese adventures from last March and April- I know it's truly shameful! It's most definitely the time to start sharing my adventures and all the magical things I encountered. The first post is a good ol' beauty haul from Etude House, a Korean beauty brand, that truly symbolises how out of the world cute (or kawaii as the Japanese would say!) Asian beauty brands are.

Etude House is a cosmetic brand that believes makeup should be playful and not simply routine, taking inspiration from the french word 'etude' which is a short musical composition, typically for one instrument, designed as an exercise to improve the technique or demonstrate the skill of the player. And so for Etude House, it's aims to be a fun, playful makeup brand that lets you have fun and experiment with makeup and reflects four basic concepts: high quality, affordability, lovely design and a diverse colour range.

Make Up

Firstly the packaging is hands down more adorable than anything you will find in a UK drugstore. Everything is designed in such a fairytale way with feminine touches such as little bow compacts to chandelier lipstick packaging. It's truly the dream of all the make up dreams. When I was planning my trip to Japan a visit to Etude House was so high on my wishlist. I had no specific products in mind, but I 100% wanted to get a selection of the prettiest things I could find!

The first thing is the gorgeous Etoinette Essence Glow Lips lipstick. Sadly I cannot find this design online but they have a ton of other gorgeous lip products you can daydream over here. I can't lie, the packaging made my heart burst with joy, and to be honest I grabbed any colour they had stock in because I loved it so much! This is definitely NOT the best way you should shop I know....(!!).....but when makeup is as whimsy and pretty as this I went a bit wild! But understandably right? ;) Anyway, let's talk formula: this is a very sheer lipstick and I love how it feels part lipstick part gloss. This will be perfect for weekend travels when I'm trying to cram makeup into a little plastic bag and I want a product to do it all.

The next product that caught my eye was this pretty face powder/veiling pact. Firstly, the illustration was just so pretty I couldn't resist it, and I love how this detail is also etched onto the compact itself. As a redhead with extremely fair skin, foundations and powders from Asia are perfect for my skin tone, so this colour matches me almost perfectly. It feels really moisturising and I love the little pad it comes with. Again, annoyingly, I can't find this design online, however any of these products will do a similar job and the designs are just as pretty. And because one powder didn't seem enough I also picked up the Zero Sebum Drying Powder because I wanted to try some of their skincare as well and I thought this would go perfectly with my other purchases (more on that below).

My final makeup purchase was one of the Lovely Cookie Blushers because well, have you seen the little poof it comes with?! All the heart emojis in person because this is just the cutest blusher ever! Again, perfect for travel because it's such a sweet size, and it has a little poof for blending (although my preference to apply is always with a brush). I picked up shade 6 which is a very pretty pinky-coral and my go-to blusher shade. It's already the best blusher I have ever, ever owned so it's not just a novelty product; this is really high performing as well.


Lotions and Potions

Asian skincare is the talk of the beauty world right now and so most of my beauty wishlist from this part of the world was of course just that. I didn't have as long as I wanted in Etude House because it was such a crazy packed schedule I was on (more about my actual trip in posts to follow) so I just again kind of grabbed things I thought were super cute which is really not sensible I know! Anyway, the first of the cute spontaneous purchases was this adorable little Panda hand cream. Yes a PANDA HAND CREAM. I adore Asia so, so much! Called 'Missing U Hand Cream' the design is available in (wait for it): a Panda (peach scent), a Dolphin (peony scent), a Seal (green tea scent) and finally a Penguin (baby powder scent).

Now I know to some a cute animal shaped hand cream might seem a bit of a gimmick, and I did honestly pick it up on a whim, but it's actually a very lovely hand cream indeed. Packed with organic olive oil and shea butter it packs a nourishing treat of lovely ingredients and it absorbs quickly into the skin. That's pretty good from any hand cream, right? It also has a lovely ethical edge because money from the sale of this project is donated to the 'Missing U Project': a project to remember and protect endangered wild animals by reminding people of those animals and donating an amount of profits to animal protection associations.

Something I really wanted to get from Japan was some SPF products because they take it really seriously in this part of the world. I picked up this Sunprise Natural Corrector spf50 because I loved the fact it had a slight tint to it that was pale enough for my skintone. I don't like wearing much facial makeup in the summer heat, it's just about making sure my skin won't burn, so this will be perfect for summer adventures. It also whitens skin with Niacinamide (I'm hoping this could help with pigmentation but I'm not sure) and it also has Adenosine to prevent ageing. To nourish the skin it's also formulated with Acai Berry, Acerola, Aloe vera to soothe the skin.

The next product is something I have wanted to try for a long time now and it's the Wonder Pore Deep Foaming Cleanser. This is such a powerful but gentle little cleanser! Everyone told me Korean skincare is the one and from this I'm certainly convinced. It's really helped to tighten my pores, leaves my skin feeling really fresh, clean and doesn't irritate it at all. My skin type is sensitive/combination so products marketed at oily skin can make it feel tight and uncomfortable but this is really lovely. In combination with the powder discussed above it gives fantastic results during the day.

The final product from my Etude House haul was this Silk Scarf Double Hair Mask which is a sample of a hair mask they sell in larger pots but I adored the packaging of this alone. It's essentially some of said mask with a shower cap housed in this adorable kitsch package! I haven't tried this yet, I can't bear to open it, but the reviews look great so I'm excited to try it out soon!

I hope you enjoyed this Etude House haul. Are you already a fan or do you now have a bit of a wishlist going on? From a price point of view it's actually very reasonable and I would say it's luxury drugstore prices. For great performing products in the prettiest packaging you've ever seen I think it's worth it indeed.

If you ever have the chance to head to a store in Asia I couldn't recommend it more! I've included a video from my Japanese travels and at about 1.20 you get a little glimpse into how adorable the store in Harajuku is. Yes, it is designed as a doll house. Like I said: I adore, adore this part of the world so much!

And so the final note before I sign off: if there's anything you love the look of in particular let me know in the comments and I will try to get a review up for you. Until my next Japanese adventures blog post: またね! 



  1. The Japan-exclusive Etude House pieces are always so beautiful! I stocked up in Hong Kong back in November on all of my favourites ;) I still can't believe we managed to miss each other in Tokyo hahah xx

    1. Awww darling I KNOW I can't believe it! But this year must, must be the one we plan fun things to do together <3. So glad you liked the haul lovely lady. I had no idea Japan had exclusive Etude House goodies I'll have to look into that more :) xoxo


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