Parfumerie Fragonard, Grasse Perfume Museum, France

So in my last post here I shared my adventures to Grasse in my Côte d'Azur series, a town in the Alpes-Maritimes, on the French Riviera. Grasse is considered to be the world's capital of perfume, and one of the main attractions in Grasse is the Fragonard house and perfume museum. This post is dedicated entirely to this museum as it truly is the beauty blogger's dream! 

The story behind the Fragonard House and museum is really interesting and dates back shortly before the First World War. It was then that Eugène Fuchs decided to set up his own perfumery based on the novel concept of selling perfumery products directly to the tourists who were beginning to discover the French Rivera’s charms. And so, in 1926 Parfumerie Fragonard was opened in and the name was dedicated to the Grasse-born painter, Jean-Honoré Fragonard (1732-1806), as a tribute to both the town of Grasse and to the refinement of 18th-century arts. Similarly, the choice of name expressed his desire to run his business in accordance with traditions. Since Eugène Fuchs' creation of Fragonard perfume museum, the spirit has been loyally perpetuated by the three succeeding generations who have run and are still running the company to this day and today production and shops have opened in Grasse, Eze and also Paris.

Under the leadership of Jean-Francois Costa, Parfumerie Fragonard went through a rapid expansion and modernisation and during the 1970s he amassed a large and unique collection of antique perfume related items that has both enriched the Fragonard museum and Grasse's cultural history in general. Today, Jean-François Costa's daughters, Agnès and Françoise guide Parfumerie Fragonard destiny, and are as concerned as the preceding generations with continuing to build the company while adapting it to current market needs and desires. 

I had the best day exploring not only Grasse (which you can see here) but also the Parfumerie Fragonard in general. The shop was a perfume's lovers paradise and I did get a bit shop happy! The museum was also fascinating and my highlight was seeing a bottle of 'Sleeping de Schiaparelli' by Elsa Schiaparelli. The good news is that if anything interests you from the Fragonard shop I believe they have an online shop right here.


Have any of you visited Grasse and the Parfumerie Fragonard museum? If you haven't, and you visit this part of France I so highly recommend a visit. I've included the video from my travels as I have for each post previously. If you skip to 1.45 to 2.05 you can watch a little visual part of my time in Grasse. Jusqu'à la prochaine fois ;).

xoxo

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