The lady behind this magical brand is Petrova Hammond. Petrova has adored fashion since childhood, where she loved playing dress up with her mother’s vintage fabrics, trims, fine lace and decorative features. In 2003 Petrova graduated from RMIT University, with a Bachelor of Arts in fashion design, and following on from the success of her label, Petrova opened her boutique 'Lady Petrova' in 2007 in the heart of Australia's cosmopolitan city of Melbourne. In 2008 Petrova entered Australia's 'Project Runway' series and ended up going all the way to being a runner-up.
I have unfortunately not been to Australia (yet!) but I hear, and see on Facebook, that it's quite possibly one of the most enchanting shops you could ever hope to visit. Petrova has an amazing belief in empowering women and supporting other female creatives, and so the memorable features of her shop such as the staircase to nowhere, an oversized dollhouse counter and a hand marbled wooden floor shipped in from Copenhagen, were all created by women and all the other labels she carries are designed mainly by women. And I'm very excited (then triple that by a million more excitedness!) to say that sometime soon I will be one of those women stocked in Petrova's boutique with my Beauxoxo Glitter Bows! I could not be happier to be apart of Petrova's magical world, and honestly it's such a huge honour as I hugely look up to Petrova for creating such a beautiful world through her brand, and I'm so thankful to her for allowing a little space for my handmade hair accessories.
Just so you can get a glimpse yourself how magical a Lady Petrova collection is, I hope you love the photos above from the 'Sixteen' Collection'. This whole collection just totally epitomises that magical, fantasy world that Petrova so beautifully creates. This whole collection is such a transporting experience. You feel like you're literally in a fairytale with pastel pink buildings, a pastel hued rainbow and giant pink mushrooms. And the clothes, the clothes, I can't begin to imagine how much fun Petrova had creating these. With psychedelic rainbow print, mermaid esque sequinned shorts and the prettiest pastel marble esque puffy dresses, you can picture swishing in this whole look book to the sweetest soundtrack of 60s girl group, Grease 1950s prom and sipping on a frothy milk shake. Perfect.
Please check out Petrova's sweetst collection here and it is available to pre-order now.
For you lucky Aussie girls, shop 'Lady Petrova' in person:
Shop 3, 237 Flinders Lane, Melbourne, Vic, 3000.