Music Monday: Frida Sundemo



It is a truth universally acknowledged that Sweden produces the most wonderful pop music ever. Okay so apologies for going a little Jane Austen there, but I can't begin to explain how much I am loving Swedish music lately. So much amazing pop music is making the way overseas from the stunning Scandinavia, specifically Sweden. First Aid Kit, Tove Lo, Marlene, Postiljonen, to name just a few, and the artist I want to highlight for my Music Monday post today: Frida Sundemo.

Frida is from Gothenburg in Sweden. Whilst it wasn't an easy task finding much about her, Frida's website bio states how she recently paused her medicine studies to pursue her music. She is also due to appear in the adaptation of John Niven's 'Kill Your Friends', but Frida's full focus is now her own music. A lady of many talents it seems! I have literally only discovered Frida's music on Soundcloud (if you think we share a similar taste in music leave me your links below please!) a few days ago so I'm in that blissful position where I have a whole archive of lovely music to treat my ears to.

The song that grabbed my attention was 'Neon'. This song is the epitome of dreamy; lead by the soft, icy synth ebbing ever so softly, and with the whole arrangement reminiscent of the peaceful motion of running water. Coupled with Frida's soft breathy vocals the tracks begins to unravel to build up to something much more, and yet the that static synth, almost unable to stop, gives the song a beautiful undulating effect that's just so, so peaceful. If you need to escape from everything for just a few minutes, play this song and allow all your worries to melt away.

Thanks to Frida and many other wonderfully talented musicians, there's a Scandipop takeover right now and I'm loving it! Frida's music is enchanting, understated and yet striking: it encapsulates everything I love so very much about Sweden (well that and H&M and Moomins.....and Swedish cakes....need I go on?!). It's the perfect soundtrack as the chilly nights draw ever closer.

Click right here to be led to Frida's websites where you can discover how gorgeous music for yourself. And as always, please let me know what you think!

xoxo

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