Zoella's Company Magazine Cover, the 'New Movement' of Blogging and What It Means For You

So unless you've been living under the internet rock, I'm pretty sure you have heard of Zoe Sugg aka online blogging and Youtube sensation, Zoella. I have followed Zoe's blog from her very first post (quite literally), back in ye olde 2009. 2009! Gosh that seems forever ago. I fondly remember finding the blogging community in about 2008 with the likes of course Zoe, but also SabrinaLauraGemmaGemFei and oh so many more. I can't remember how exactly, but it was soon after discovering the Youtube beauty community and my favourites Monroe Misfit Make UpPursebuzzAmy04Petrilude, Panacea81, Mathieu Francis and so, so many more. I even remember that Barry M social media network thing. Do any other beauty bloggers remember that too?!

Anyway, back on topic, imagine my delight then, when doing a bit of magazine shopping, I see Zoe's face grace the latest edition of Company Magazine. Since their makeover a year or so ago, Company have very much highlighted, and put a huge emphasis on the success of bloggers, and this April issue sees a new look into the success of Youtube and it will be the first women’s magazine to put a YouTuber on the front cover. The editor of Company magazine Victoria White (who is so very in-tune with the online world, and so lovely, I had the pleasure of meeting her briefly at the Company Blog Awards a year ago) says that Company are, “always first to embrace new movements and know readers love YouTube stars so we want to recognise that.”

I wanted to discuss briefly in this blog post this idea of blogging and vlogging being 'new movements' as Victoria states, and I was just generally thinking, after reading the latest Company issue, how I myself feel like I fit into this, and how you too, dear readers fit into this as well. The point of this post is going to probably round up being a full-on-cheesy inspirational advice sort of thing, because I am not eloquent enough with my thoughts to phrase it anything less, but I felt like it was really worth blogging about because I think Zoe's catastrophic rise to fame, and too seeing her face across newsagents far and wide will inspire many vloggers and bloggers alike right now.

I also read this article about the history of blogging and I asked myself, how and why blogging has become such a huge phenomenon, this 'new movement'. For the writer of said article it is very much because blogs are fresh, they are constantly being updated and new. I totally agree but for me, I think the reason blogging and vlogging is so huge is because they are created by real people. Real people just like Zoe, and just like you and I, starting online journals as it were, sharing their lives, their views and their passions. The history of course with beauty blogging is a great example, as it started with just normal girls sharing their experience of using products they found and loved (or perhaps hated!). How many of you now look to beauty blogger reviews before you part with your precious pennies? I know I do! And fashion blogs work in a similar way; you want to see what that lush Topshop dress looks like on a real girl, away from the hanger. Sometimes I see how people style things in such fresh and new ways and it truly inspires me. Hauls and vlogs get even more up close and personal with the blogger and vlogger's real personality, and you feel you have an intimate view into their world. It's like peeping through the curtains, it's intriguing and captivating for so many. That Youtuber you watch, that blogger's fashion crush you have is so special because they seem attainable, they had dreams just like you and I, and they could be someone you walk past on the streets. And some say that many of these 'new movement' stars will lose that 'real girl persona' but I don't think that's entirely true. The very idea that someone could live out their dreams from one

And yet sometimes, when you tell people you are a blogger or a vlogger they may often raise a confused eye-brow. And why? Because it's so incredibly scary to step outside of the conventional box and do something different. Goodness only knows how much I know this! It feels sometimes that whilst the 'new movement' dominates so much, it still has further to evolve. I mean, there I was, not so long ago, making more hair accessories than I knew what to do with, daydreaming about setting up my Beauxoxo adventures whilst my family were understandably bemused by the whole thing at the start, and my friends one by one seeking normal jobs got them increasingly concerned. So, as I said, I understand how challenging it is to build something from nothing, BUT I am so incredibly happy I decided to venture in this 'new movement', because I am now truly doing something I adore, and that I'm so passionate about. I can relate, first-hand, to the insecurity and self-doubt that comes from doing something totally different; and there were struggles. Even now, I find it extremely tough sometimes to juggle running my own online business with everything else, but ultimately it's the best job in the whole entire world and if it wasn't for my blog and for opening up into this 'new movement', then Beauxoxo simply wouldn't exist.

Okay, so what I'm trying to say, what I want to say, and I know how corny this always sounds but, okay, I'll just say it: believe in your dreams. Believe in you. I truly, passionately believe that if you make a commitment to growing, to learning, and when you surround yourself with people who lift you up, there's nothing you can’t achieve. And by people, I mean the blogging community, the Youtube community. Your ideas matter so much, and I absolutely promise you that you can do creative, good work in this world and earn a good living doing it. Let Zoe, and so many others just like her inspire you to start that blog, to upload that Youtube video. Just go for it. Publish that post and just see what happens. Have FUN and enjoy seeing where the 'new movement' takes you.

It sounds so easy, I know, and actually you know, it's truly not. It's not at all. Back in 2009 it felt like such a small blogging, online world, but now, just a few years on it's ramped up so much. It's highly, highly competitive. There must be millions of blogs out there, and Youtube channels and online shops and blogs combos like myself that emerge every single day. But it's so important to keep dreaming, to keep creating, and keep leading with your heart. Zoe is probably one of the sweetest girls in this online world (and she has always supported my Beauxoxo adventure so kindly which I am beyond thankful for) and seeing all her success makes me so very happy because she truly deserves all her millions (yes that's right, millions) of followers. She's real, she's likeable, and allows you to enter her world by her side. And if you read this Zoe do correct me if I am wrong, but I am positive that back in 2009 Zoe could never ever have predicted all her success today. And that's really my point: you just never know where your passion can take you. So today, I urge you to be brave and wholeheartedly ambitious. Who knows what your 'new movement' story holds, and where it can take you?

I'm pretty sure Zoe's blog and channel are universally known but hop on over here to check it out. There are so many other blogger and vloggers stories I could post about too, but honestly this post would be a novel! I do however encourage you to check out the A Beautiful Mess blog too, I love Elsie's inspirational blogging stories too, and if you need some blogging advice her courses are simply the best.

If you've made it to here, I love you, and you're amazing! Before you go though I would very much love to hear what YOU all think of this 'new movement'. If, of course, any of the above made sense that is! ;). Keep dreaming, you.

xoxo

14 comments:

  1. Zoe!!!!! You are the sweetest!
    Lameliving.blogspot.com

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  2. The best, most flattering photos if Zoe are her own. This photo on Company's cover looks odd. I like Zoe and I find her more natural than Tanya Burr. I like Zoe's hauls and general lifestyle vlogs and I think Tanya does makeup tutorials well.

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    1. Company are very much known for their wacky styling aren't they? I love the jumper she wears in the article, I think it's a Wildfox one it's so fun :) xoxo

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  3. It astounds me how blogging/vlogging has got so big, I've been going since 2011 and I've just kind of plodded along nicely not thinking it would ever really go anywhere but I've been amazed at the experiences I've been offered through it! I know what you mean when you say about people raising an eyebrow, people still don't understand why I blog and why I would want to sit and write thousands of words about one subject... it's for one simple reason, I LOVE IT!!

    Jade
    Beauty Butterfly | UK Beauty Blog

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    1. I am so, so happy to hear that I love your blog Jade! And really if you love what you do, you're successful, and you've made it! Long may it continue for you <3 xoxo

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  4. Great post, I'm so thrilled for Zoe. I've never bought Company before, but I did because I'm delighted to see someone who seems so lovely, works so hard and is really good at what they do being recognised, even though many people don't think blogging or vlogging are 'conventional' or 'proper jobs'. I love that Company took that bold step of putting a Blogger/Vlogger on their cover, when not many other magazines would, and I'm so glad that they've received the overwhelming response that they've got from it, as this will pave the way for other Bloggers and Vloggers.

    Congratulations Zoe and Well done Company! x

    Priscilla
    I Walk In Fashion

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    1. Such a lovely comment Priscella, I so agree! It was such a bold move for Company and I think a lot of magazines worry about this new movement as things increasingly move online and yet I think they all work harmoniously together and it's important magazines recognise what their target market relates to, and in this case, Youtube and blogs are definitely huge for this :).

      xoxo

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  5. Fantastic post, I don't have much to add cause I agree with everything you've highlighted here. As bizarre as it is to find bloggers and vloggers getting this kind of recognition it does make perfect sense. Blogging blew up because people realised it was a better source of genuine information from real people. Not celebrity endorsed or a brand campaign. Of course bloggers are sponsored or gifted items which means you have to kind of read between the lines still and make up your own mind about a product but it's all relatable because we feel like they're just like us. As a self employed makeup artist, jewellery designer and illustrator I applaud anyone who can make a living out of their hobby, it's the dream job!
    Raffles Bizarre Blog

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    1. Aww I am so glad you agree and liked it lovely. I couldn't agree more with you too it really is the dream job and really any job that comes from your passion is a dream. I think it's interesting you mentioned the whole sponsored and gifted items element, I wanted to touch on that, but I ultimately think you're right, it is still create by real people.

      xoxo

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  6. I love this. Sometimes you can feel like a very small fish in a massive pond but the difference is that this pond is a community :) I'm at the start of my blogging journey and it can be quite a solitary hobby but its so inspiring to see how others, like Zoe, have grown and become part of this big family of bloggers.

    Sarah
    Www.daisychainsanddreamers.wordpress.com

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    1. Exactly so Sarah! I am absolutely going to check your blog out. I think you're right blogging is quite solitary whilst you type away on your posts etc, but ultimately, you are part of a huge supportive family and when you surround yourself with people like that, there's truly no stopping you. :)

      xoxo

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  7. Zoe is such an inspiration, she's a real girl with real girl issues and she made me want to start blogging, but then i almost gave up, on blogging and said you know what screw it because there are so so so many bloggers and vlogger and am like what do i have to add to this large community but this post has given me confidence to continue..i just started and it is very scary...i want to impact but then i am so scared. Thank you for writing this and giving us small bloggers hope. You might not see this or reply but i want to say thank you because u have made a difference, you've given someone hope(me) and that i am truly Grateful. I found your blog through zoe ...Thank you so so so so very much.

    Titilope
    www.thoughtsfrommybed.co.uk

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    1. Oh Titilope, you are a sweetheart! Of course I see you and will comment, that for me is one of the greatest joys of blogging. I totally, totally get where you have been, it's so scary to push your blog, and the comfort of your boundaries but if it's something you love to do, you should be so proud and most importantly if you love blogging, it's such an enriching past time. Work hard, be brave with it and just see what happens. I think that's the great thing with blogging. And when in doubt rest assured there are so, so many others just like you. Best of luck with it all and go for it <3 xoxo

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