Betsey Johnson ‘Too, Too’ Fragrance Details and Launch

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Firstly, every single year I dedicate this post, on this day, to my total style idol Betsey Johnson. Happy birthday Betsey, 69 years young! Yesterday I posted about her new fragrance due out in September not knowing any more details other than the outrageously gorgeous Tutu bottle design. Well, over night many enjoyed the launch of this fabulous fragrance (my invite totally got lost in the post ;)) and finally I have more details to share. To start, a description of the fragrance from Fragrantica:

Too Too aims at young, free-spirited and lively girls, conceived as a fun, fresh and sparkling blend of floral and fruity aromas. This sparkling and vivid composition opens with notes of mandarin, sweet passion fruit, ginger and strawberry. Its feminine and warm heart features Bulgarian rose and jasmine, rounded by the base of patchouli, sandalwood and vanilla.

Top notes: mandarin, ginger, passion fruit, strawberry
Heart: rose, jasmine
Base: vanilla, patchouli, sandalwood

As a former ballerina, the designer chose this particular theme as the inspiration for the bottle design, thus the bottle is dressed in a black and pink ballet dress. The fragrance will be available in quantities of 50 and 100 ml, with additional body lotion and a mini roller-ball edition.

I’m so glad to see some vanilla in there, because that’s absolutely my type of fragrance. It sounds perfect, I’m just longing to smell it now! The launch was a typical brunch affair, with you know, Betsey accompanied by ballerinas from the Bolshoi Ballet Academy and pink frosted ‘Betsey’ logo cupcakes to tuck into accompanied by champagne. Totally Betsey!

As a former dancer herself, the bottle totally encapsulates that part of her, and I just love that the bottle itself draws on her collection of vintage Elsa Schiapparelli bottles, as you can see below. I’m a huge Schiapparelli fan and I can definitely see the influence.

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So what do you think? I can’t wait for this fragrance to launch. I waited a while to get the old Betsey fragrance because I had so many fragrances on the go at a time, but I very much stick to just a few now, so I’m there as soon as it launches! Happy birthday again lovely Betsey! If you want to get some more information from the fragrance launch then head on over to Beauty Sweet Spot's post all about it and where the images from this post were sourced.



  1. Mmm.. it sounds delicious! I can't wait to smell it :)

  2. I know, it has strawberry in! Yum :)



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