MAC Rodarte Collection and The Beauty Bloggers

When MAC releases a new collection, it always creates a buzz in the beauty blogger world, and usually for all the right reasons. From Barbie, to Hello Kitty, to Heatherette to just plain colour collections, it's nearly always an excitable time for MAC and make up addicts alike. However, this latest release is something that will have appeared in your reading lists several times tonight for exactly the opposite reason, for the latest collection MAC will release later this year has caused outright disgust rather than excitable wish lists at the ready.

Now initally when I heard the Mulleavy sisters were collaborating with MAC I thought it would be a promising and interesting collection (even though I really dislike Rodarte). As soon as I saw this promo image, however, I realised that their vision of a collaboration was absolutely NOT the same as mine, or anyone else's for that matter.

There are so, so many posts on this, so to risk sounding too repetitive I'm going to just briefly sum up my thoughts and then add some essential links that I urge every person reading this to check out. I didn't want to copy what others have said, but I absolutely wanted to spread the word.

Okay so here is what inspired Rodarte:

"Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled."

Are they actually being serious?! Explain then, Rodarte, how the promo image reflects this, by having a girl looking shockingly ghostly white, with a similar ghostly silhouette next to her. It looks haunting, it looks oppressive, and for a promo image it doesn't portray any element of their statement to me. If you are not familiar with the injustice in Juarez, then the links below will explain this.

The main problem for me is that the designers and MAC are not doing any sort of commentary. And even if that was their intention, I’d argue that high fashion is a totally inappropriate way to comment on factory workers who have been preyed upon in the hundreds by murderers. It’s a serious, tragic issue, not a commodity that should be bought and sold. The intentional ghostlike imagery on the runway from the latest Rodarte collection and in the promo picture for the MAC collection, I think, makes it upsetting because so many of these workers have died over the years. I would hope that MAC and Rodarte didn't set out to be offensive, but that doesn’t make the imagery itself any less offensive. And it's not just the promo image, but it's also the name of the actual products, such as 'Factory', 'Juarez' etc. The most sickening is 'Sleepwalker', a mineralized eyeshadow with blood streaked marbled appearance, which makes me sick to even think about, and something I would never, EVER want to apply to my face.

Now don't get me wrong, there’s certainly nothing inherently wrong with deriving inspiration from the less than favourable aspects of society but it’s also important to be sensitive as to how that inspiration might be interpreted in the real world. I mean look at all the wonderful things MAC have done through the Viva Glam Charity, which illustrates their potential to achieve such wonderful things for society. I am however genuinely surprised that MAC would allow themselves to be a party to such ignorance. I mean the Viva Glam Charity and other awareness campaigns have made great strides in championing empowerment within a marginalised sector of society, and that's why it’s just so hard to understand how the Juarez issue could have come in under the radar.

I'm not really sure what else I can say that hasn't already been said, but when I read about this, it just really stunned me and I felt compelled to immediately spread the word about this. I understand that MAC have since said they will give a percentage of the profit to Juarez. This isn't good enough though. Personally, the names should be changed and 100% of the proceeds should go to Juarez.

Anyway lovelies, so sorry for the rant but I just had to post. Here are the links below. Please check them all out and make your voice heard. ♥♥♥♥

http://www.temptalia.com/mac-rodarte-collection-for-fall-2010#more-23843
http://www.mizzworthy.com/2010/07/mac-for-rodarte-words-fail-me.html
https://docs.google.com/document/pub?id=1knTaNYIB8xZvOisopRfMpn18AyFXgF_Eh2OAfKqwC88

xoxo

5 comments:

  1. Dont apologise for ranting lol - My rant turned intoa semi-dissertation. Its great to see so much publicity over this being generated at the moment! And thank you so much for linking to my post - on my blog there is a link to the full list of bloggers who have made posts expressing their views about this collection xxx

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  2. I think you've summed this up really well. Don't apologise for ranting, the more people talk about this, the better, in my opinion.

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  3. The promotion photo is horrible..It's like they wanted the model to look like a dead person. Moreover, using such a tragedy just to gain money is completely immoral and is unrespectful to the victims and their families.

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  4. i agree the promo image is creepy :(

    www.perfectly-polished-nails.com

    X

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  5. @ mizzworthy- thank you for the comment lovely! It really is great to see the whole community coming together like this, isn't? Lately there's been a lot of bitching, but it just shows what we can all do together!

    @ Robyn- thank you sweety! Means a lot.

    @ Carine- it really is, isn't it? I absolutely agree with you, it's just immoral. Thank you for your comment.

    @ Perfectly Polished- I know :(

    xoxo

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